3 CORE SERVICES
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Insight
Network
Activate
insight
Fully understand the customer, the market, the landscape, the challenges, and the opportunities.
NPIA keeps members on the pulse of consumer tastes and industry innovations by conducting a focused research project each quarter into what’s next for new protein.
QUARTERLY RESEARCH DEEPDIVES
NPIA keeps members on the pulse of consumer tastes and industry innovations by conducting a focused research project each quarter into what’s next for new protein.
BI-ANNUAL INDUSTRY REPORT
On a bi-annual basis, NPIA educates members about the industry as a whole through comprehensive research and consumer analysis reports.
REGULATION ADVISORY SERVICES
Navigating the ever-chang-ing regulation in China is a key challenge for all companies operating in market. NPIA offers advisory services to members on how to interpret and respond to new regulations.
MARKET RESEARCH
NPIA keeps members on the pulse of consumer tastes and industry innovations by conducting a focused research project each quarter into what’s next for new protein.
BRAND & PRODUCT POSITIONING
NPIA provides strategic consulting to companies seeking to create a distinctive positioning for their brand in China and launch new products to market.
LOCALIZATION
Strategy and planning to help adapt, localize and develop products for the end consumer.
LOREM IPSUM
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NETWORK
Connect with trusted partners to unlock market entry and business growth in China.
A self-serve digital platform enabling companies entering China to access a full suite of advisory, operational, marketing and investment services from a curated group of trusted local partners. All at the click of a button.
BRIDGING INNOVATORS & FINANCE
NPIA bridges its community of investment and venture capital members with new industry innovators via the NPIA Digital Gateway and via startup accelerator events.
WEBINARS AND CONFERENCES
NPIA holds regular webinars and conferences bringing together speakers from different fields to discuss and workshop the challenges and opportunities facing the new protein industry.
STRATEGIC NPIA PARTNERSHIPS
NPIA’s strategic partnerships with BIS, RTG and Accestra provide members with a dynamic combination of local expertise and international exposure, creating a true 1+1>2 effect
ACTIVATE
Growing consumer demand through education, business potential through advocacy, and brand presence through marketing and events.
Building understanding and trust with consumers is a key area of focus for the industry.
CONSUMER EDUCATION CAMPAIGNS
Building understanding and trust with consumers is a key area of focus for the industry. NPIA works with its marketing partners to design and launch impactful consumer education campaigns that seize the headlines and shift the needle of consumer demand.
ADVOCACY
NPIA uses its strong network to advocate on behalf of the industry with local government and lobby for beneficial legislative reforms that enable market growth.
EDUCATION FOR BUSINESSES
Building understanding about new protein with local industry players and consumer-facing service businesses is equally important as educating consumers. NPIA educates businesses through thought leadership papers, events, and webinars
SALES & DISTRIBUTION
NPIA will utilize its network of sales channels and distributors to make a direct impact to your bottom line.
YOUR TEAM ON THE GROUND
NPIA acts as the team-on-the-ground for overseas companies who can’t physically be in China, representing them at industry events, running point with key logistics partners, and activating marketing activities.
SYNCHRONIZATION
Unifying siloed industry players into cohesive marketing and partnership initiatives that create real impact. n
