WHO WE ARE
The New Protein Industry Alliance
A collective voice for the new protein industry. We use our voice to advocate for a modernized regulatory environment that will allow members to market their products effectively and to make them accessible to all consumers. We will actively advance and participate in the development of industry standards. We also assemble supply chain players needed for the continued growth of the industry, including ingredients, production, logistics, research and development, technology, talents, funds, channels.
A HEALTHIER CHINA
We exist as an alliance to serve the new protein industry, providing impactful resources, channels, and platforms to our members.
We believe however that our work can and should create broader positive impact in China.
By working in partnership with industry players across the entire ecosystem, we see a healthier food industry that prospers by aligning commercial need with social good.
By aligning with the government in its push to level out carbon footprint by 2030, we see a healthier environment that sustainably supports the nation’s consumption demands.
By leading consumers to integrate new protein into what they eat, we see a healthier diet for the world’s largest nation.
BUILD A HEALTHIER
SUPPLY OF PROTEIN
We make healthy protein accessible and affordable to everyone. (not just vegans) We invite NGOs to be non-fee-paying members of the NPIA. We offer grants to exceptional new protein startups that can’t yet afford membership fees.
We advocate for New Protein as an important part of China’s more sustainable diet. We help our members get setup for longterm success in China. We foster global x local partnerships to unlock more sustainable local sourcing for global brands.