vision
We exist as an alliance to serve the new protein industry, providing impactful resources, channels, and platforms to our members.
WHAT DO WE DO?
We make healthy protein accessible and affordable to everyone.
insight
Fully understand the customer, the market, the landscape, the challenges, and the opportunities.
NPIA keeps members on the pulse of consumer tastes and industry innovations by conducting a focused research project each quarter into what’s next for new protein.
NETWORK
Connect with trusted partners to unlock market entry and business growth in China.
A self-serve digital platform enabling companies entering China to access a full suite of advisory, operational, marketing and investment services from a curated group of trusted local partners. All at the click of a button.
ACTIVATE
Growing consumer demand through education, business potential through advocacy, and brand presence through marketing and events.
Building understanding and trust with consumers is a key area of focus for the industry.
mission
We exist as an alliance to serve the new protein industry, providing impactful resources, channels, and platforms to our members.
partners
